Monday, December 14, 2009


Fabsugar tweeted that eLuxury is now Nowness.

If you remember, eLuxury closed down mid-2009. It's opening it's cyberdoors again only with a different name. I don't know why they decided to call it Nowness. The word is just...I don't know, weird? Fabsugar said operations will start next year. Right now the Nowness website contains very short articles about fashion and stuff. Can't really tell what the direction is. Today they are featuring Dior but they also have a feature about Alfred Nobel.

Just check the website at

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